Originally Posted by The Daily Mail
Maybelline has commissioned P'trique, the bearded blonde character behind Sh*t Fashion Girls Say, to create a viral campaign announcing pink-haired model Charlotte Free as the company's new face.
The video, which pokes fun at the fashion world, was uploaded to YouTube and shows P'Trique blabbing the industry darling's exciting news all over New York, despite him swearing on his 'Birkin' he wouldn't tell a soul.
Patrick Pope, aka P'Trique, enlisted prominent New York fashion-industry figures to appear in the video, including designer Betsey Johnson, Harper's Bazaar's Derek Blasberg, Teen Vogue's Laurel Pantin, Lucky Magazine's John Jannuzzi and Ray Seigel, and street-style photographer Phil Oh.
