Hefner To Sell Playboy To Branson?

[spike70]

Porn mogul Hugh Hefner is reportedly lining up British billionaire Sir Richard Branson to take over his Playboy empire.

Hefner's company - founded 56 years ago - is battling the recession and the rise in internet pornography, with the firm recently posting losses of $13 million (£8.6 million) for the first three months of 2009.

Sources suggest the 83-year-old is thinking of retiring and courting Virgin boss Branson as a potential buyer - with a price-tag set at $300 million (£200 million).

A Playboy spokesperson denies any offers have been made, but admits Hefner would "listen to proposals that could create value for all of our shareholders".

[jarvisvalmont]

Sounds like a good move to me.

[edlp2k]

Branson/Virgin denies any interest. There was some coverage in the business press on this.

[agrunt21]

Playboy has descended into progressive suckitude for the last 20 years anyway. Perhaps it is time for new blood.